Stagwell is launching Stagwell Curate, an AI-powered platform that curates CTV, online video, display, and audio ad inventory from publishers and adtech partners into a central reservoir, aiming to re…
The Trade Desk appointed Kristi Argyilan, former head of Uber's global advertising business, as its new chief commercial officer. Argyilan will drive growth as the adtech company adapts to an AI-shape…
Adobe Advertising launched its Custom Algorithms product in general release, using Adobe Analytics data directly to optimize campaigns and train ad-bidding models. The product, which had been in beta …
The percentage of ad spend going to made-for-advertising (MFA) sites increased for the first time since 2023, rising from 0.6% in Q4 2025 to 1.1% in Q1 2026, according to the Association of National A…
At Cannes Lions 2026, industry leaders concluded that human judgment is essential infrastructure for AI-driven marketing, not an obstacle. OpenAI declared itself a media platform with nearly a billion…
OpenAI's global ads boss David Dugan said the company is building its ad platform rapidly by embracing agency holding companies and technology partners rather than controlling all client relationships…
A new type of demand-side platform, dubbed the direct booking engine (DBE), is emerging with lower take rates and direct supply access, according to Pontiac Intelligence CEO Keith Gooberman. Meanwhile…
Independent ad agency Goodway Group cut its SSP partners from about 20 to single digits after implementing its own supply path optimization (SPO) initiative called Goodpath, which focuses on a few pre…
The ad tech industry is hyping 'agentic AI' as a revolutionary technology, but most implementations are merely rules-based automation lacking true intelligence. Platforms like The Trade Desk, Vibe.co,…
A new open-source protocol stack called the Agentic Advertising and Management Protocol (AAMP) is dismantling the traditional programmatic advertising structure by moving the intelligence layer out of…